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SS20 TREND BOARD- EMPOWER UP!

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These are my first three boards from my SS20 trend board. Similar to my SS18 trend board I used the WGSN website to research into trends that are predicted for the spring/summer season of 2020.I was advised by my contemporary fashion lecturer Jen, to look into the main three macro trends;'Code Create','Empower Up!' and 'Designing Emotion'. After looking briefly into the three macro trends, I decided on Empower Up! The bright pastel shades instantly caught my eye, as well as the highly edited image of American rapper Travis Scott. Within the Empower Up! macro trend there were seven micro trends. I decided on the 'Get Trippy' micro trend as shown in the image below.     
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SS18 TREND BOARD

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This is my SS18 trend board I created as part of my University Contemporary Fashion module. I used the WGSN SS18 trend forecasting section on the WGSN website, to look and select a trend vision/forecast to use within my trend board. I chose the Psychotropical trend, which was placed within the Women's Denim Forecast SS18 content category. As soon as I saw this trend I was instantly drawn to the bright lime textured coloured culottes the model was wearing, alongside the highly embellished denim jacket. I love patterned and colourful fashions, so the Psychotropical trend was a perfect choice for me!  Feel free to click on the image to get a closer look!           
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HARVEY NICHOLS MARKETING PROJECT

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THIS IS THE OPEING POWERPOINT SLIDE OF MINE AND NAOMI'S MARKETING PRESENTATION. OUR MARKETING CAMPAIGN IS DISPLAYING THE REASONS WHY HARVEY NICHOLS SHOULD COME TO CHESTER. THIS IS PART OF MY AD4605 INTRODUCTION TO FASHION MARKETING AND COMMUNICATION MODULE.
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