Molly Davies

THIS IS THE OPEING POWERPOINT SLIDE OF MINE AND NAOMI'S MARKETING PRESENTATION. OUR MARKETING CAMPAIGN IS DISPLAYING THE REASONS WHY HARVEY NICHOLS SHOULD COME TO CHESTER. THIS IS PART OF MY AD4605 INTRODUCTION TO FASHION MARKETING AND COMMUNICATION MODULE.

As part of the AD4604 contemporary fashion module, we have had opportunity's to use the Adobe Illustrator software to create our trend forecasting boards as well our upcoming job role presentation .  While I was studying for my fashion diploma qualification, at my previous college, I learned the basics of how to use the Adobe creative cloud Adobe Illustrator software. Once I understood how to use it I couldn't stop using it! I love to create fashion illustrations, in which I can use in my work to create a more versatile visual look. Below I have attached some illustrations that I have created using Adobe Illustrator  

SILVER BULLET   CHRISTIAN DIOR AND BALMAIN Futuristic, metallic and eye catching. This 'Silver Bullet' trend will make you feel like you've gone back to the space age of the 50's! I would describe metallic garments as marmite, you either love them or you hate them! With designers such as 'Balmain' and 'Off-White' incorporating metallic silvers into their collections; what's not to like! My personal favourite look is the 'Christian Dior' outfit. The contrast of a casual denim dress alongside yellow tinted glasses and a metallic jacket, creates a youthful and stylish look that appeals to the youthful 'edgy' fashions that attracts Generation z today.    

THESE ARE TWO MORE PHOTOS FROM 'GET TRIPPY' INSPIRED SHOOT AS PART OF MY AD4604 CONTEMPORARY FASHION MODULE. THE OUTFIT AMBER IS WEARING WAS STYLED BY ME, AND THE AMAZING COLOURFUL MAKEUP WAS STYLED BY ONE OF MY FELLOW COURSE MATES; EBONY. I REALLY ENJOYED THIS PART OF THE MODULE. AS I WANT TO HOPEFULLY BECOME A FASHION STYLIST MYSELF, I REALLY ENJOYED STYLING AMBER AND SEEING MY VISION COME TO LIFE!

THESE ARE A FEW OF MY FINISHED PHOTOS FOR MY 'GET TRIPPY' SHOOT, WHICH IS PART OF MY AD604 FASHION CONTEMPORARY MODULE. I AM REALLY PLEASED WITH THE OUTCOME! THE USE OF THE DIFFERENT GELS CREATED A 'TRIPPY' LIGHTING EFFECT AND REALLY HIGHLIGHTED WHAT AMBER WAS WEARING. I PARTICULALRY LOVE THE TOP IMAGE.THE INDIRECT GAZE AMBER IS DOING CREATES A SENSE OF MYSTERY AS AN AUDIENCE YOU DONT KNOW WHAT SHE IS GAZING AT, THEREFORE MAKES YOU WANT TO LOOK EVEN MORE!