These are my final three boards from my SS20 trend board.
Delving deeper into the 'Get Trippy' trend, it connotes a strong use of vibrant colour, tie-dye and ombre prints using fabrics such as distressed denim and soft Jersey knits. So moving forward I decided to compare designer, high street and street styles take on the Empower Up and Get Trippy trend.My findings are shown in the image shown below. Feel free to click on the images to get a closer look!
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| DESIGNER/HIGH STREET/STREET STYLE COMPARISON BOARD |
In order to create our final outcome, we had to decide on a market level we believe is best suited to our chosen trend.I chose ASOS as my chosen brand, in particular looking at the recent ASOS and Collusion A/W collection. The reasoning behind me choosing ASOS and COLLUSION is explained in the image below.
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| MARKETING LEVEL BOARD- ASOS |
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| FINAL OUTCOME BOARD |
Finally we had to create a final outcome consisting of one single CAD garment or a full outfit. When deciding what style of garment i wanted to go for, I had to take into consideration the colours and patterns I wanted to incorporate into the garment, as well as the style in which would suit to my market level and two trends. The reasoning behind my final outcome are explained in the image above.
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